ONLINE MARKETING STRATEGY & ACTIVATION

SEARCH, SOCIAL, LOCAL, DISPLAY, MOBILE, VIDEO & EMAIL MARKETING

 

Leverage the Power of Big Data, Artificial Intelligence & Real-Time Performance Optimization to Save Time, Reduce Acquisition Costs, Increase Revenue & Drive Lifetime Customer Value

Learn About Our PROTOCOLSLearn About Our SOLUTIONS

PARADIGM SHIFT

The Internet has forever changed the way we live, learn and communicate.  It’s empowered consumers with unprecedented access to information and resources, enabling more control over the buying process than ever before.

It’s nothing short of a paradigm shift rendering the traditional sales and marketing models – the way we used to conduct business – obsolete.

1

NEW CUSTOMER JOURNEY

Consumers today research solutions, develop preferences and make buying decisions before personally engaging with businesses, imposing a mandate on the marketing function to not only create awareness but actively generate new business opportunities.

Marketers must be present along every step of the modern customer journey with strategies to differentiate, persuade and convert new customers.

POWER OF DIGITAL

Today’s advanced digital media channels allow marketers to interrupt, engage, educate and enhance the consumer research process, positively influencing purchase decisions.

Combined with online marketing’s capacity to test, measure and optimize, we efficiently solve customer pain points while maintaining predictable ROI and lifetime customer value for our partners.

SEARCH MARKETING

Provides timely and highly relevant solutions to consumer needs at the very moment they seek answers, enhancing perception while gaining distinct advantages over the competition.

Search’s direct targeting, pay-per-click model, cost controls and tracking capabilities make it a highly efficient channel for driving consistent website traffic and strong ROI results.

Google Ads

Bing Ads

Yahoo! Search Marketing

SOCIAL MEDIA MARKETING

Tell your story, build communities, distribute content and reach new customers – Social is the way the world and savvy businesses communicate.

Captivated audiences, immense targeting data and a highly interactive environment offers a platform to reach, engage and enhance customer relationships.

Facebook & Instagram

Twitter

LinkedIn

LOCAL MARKETING

The near complete saturation of smartphone usage has provided consumers on-the-fly access to local business information like directions, phone numbers, hours, promotions, inventory, reviews and other relevant details.

Be found locally and drive foot traffic among the most critical audience – your immediate, local community.

Location-Based Marketing

Online Directory Management

Reviews & Reputation Management

DISPLAY, MOBILE, VIDEO & RETARGETING

Take your marketing to the next level by leveraging big data, artificial intelligence and machine learning with programmatically-bought Display, Mobile, Video & Retargeting programs.

Programmatic crunches millions of data points in real time to identify consumers most likely to take action, reducing waste and enhancing performance.

Display Advertising

Mobile Advertising

Video Advertising

EMAIL & CONTENT MARKETING

Most purchase cycles go well beyond a single touchpoint.  Email enables the periodic, timely, sequential and automated messaging of valuable brand content to both nurture the buying journey and boost customer loyalty.

Earn trust, shape preferences and influence consumer buying decisions at scale with Email and Content Marketing.

Lead Catalysts

Automated Lead Nurturing

Landing Pages

Marketing Strategy PROTOCOL

Proactive planning ensures focus on critical elements, allows for adaptation to changing conditions, reduces costs due to oversight or duplication and eliminates shotgun tactical errors.

We’ll leverage proven techniques to individualize your go-to-market strategy, establishing an effective roadmap from which to operate.

Business Goals & Key Performance Indicators

Unique Selling Propositions

Customer Persona Development

Return On Investment PROTOCOL

Guessing and estimating are the old school ways of measuring results – hoping that dollars spent will reach the right audiences and translate into positive business outcomes.

With online marketing we no longer have to guess or hope – we proactively test, measure and optimize performance to ensure marketing dollars are maximized to their fullest potential.

Performance Optimization

Return On Investment Analysis

Lifetime Customer Value Analysis

Let's Talk Online Marketing

Schedule a time to speak with one of our experts to discover the many ways we can drive efficient and high-valued leads for your business.

Whether starting from scratch or seeking a performance audit, we can help – schedule a time to speak today!

OFFICE HOURS

Monday - Friday     8:30am - 5:30pm ET

Saturday                   By Appointment

CONTACT INFO

888.618.ROIP (7647)

SendMeLeads@ROIProtocol.com

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