PROTOCOLS

MARKETING STRATEGY & RETURN OF INVESTMENT

Our Protocols embody the fundamental principles from which we execute all our solutions – STRATEGY & ROI.

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MARKETING STRATEGY PROTOCOL

A proactive, “always on” plan ensures focus on critical elements, allows for adaptation to changing conditions, reduces costs due to oversight or duplication and eliminates shotgun tactical errors.

We’ll leverage proven tools and techniques to individualize your go-to-market strategy, establishing an effective roadmap from which to operate.

BUSINESS GOALS & KPI's

“Begin at the end” – The defining of successful business outcomes upfront allows for proper alignment of strategy and solutions, ensuring that results exceed expectations.

UNIQUE SELLING PROPOSITIONS

Used for positioning and messaging, it provides a succinct description of core benefits that solve customer pain points, establishes competitive differentiation and defines the “why” a customer should buy.

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CUSTOMER PERSONA'S

Semi-fictional portrayals of ideal customers comprised of demographic data, content preferences and purchase behaviors, they define the specific audiences that are most attractive in terms of profitability and ROI.

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RETURN ON INVESTMENT PROTOCOL

Guessing and estimating are the old school ways of measuring results – hoping that dollars spent will reach the right audiences and translate into positive business outcomes.

With online marketing we no longer have to guess or hope – we proactively test, measure and optimize performance to ensure marketing dollars are maximized to their fullest potential.

PERFORMANCE OPTIMIZATION

When it comes to marketing, there are few things worse than lack of control over performance and outcomes. Have confidence in knowing your programs are in place, running and being actively optimized for maximum performance.

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ROI ANALYSIS

The bottom line of any marketing program is understanding the financial returns gained in relation to the dollars invested, your ROI. That’s why we continiously monitor and optimize program KPI’s to ensure positive ROI and business outcomes.

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LIFETIME CUSTOMER VALUE

New customers are valuable for the revenue they generate today as well as tomorrow. Knowledge of the holistic value of a new customer provides a true understanding of the long-term returns gained from marketing investments.